![Illustration of a portrait of co-founder Tahir Shabbir Attarwala, Director of Misdirection at Fundamentally Content](https://i0.wp.com/fundamentallycontent.com/wp-content/uploads/2023/09/tahir-attarwala.webp?fit=464%2C464&ssl=1)
Director of Misdirection
Tahir Shabbir Attarwala
Using words to make magic with over two decades of marketing and content know-how.
What I do
Hi there! As the Director of Misdirection at Fundamentally Content, I’m the master of misdirection and the king of content and marketing strategy. I love to lead our clients down the garden path with witty and unexpected twists while guiding their brands to success.
Let’s have some fun, create some buzz and tell a great story together!
My Musings
![Celebrating Pakistan's Independence - Pakistan Flag Ruffled Beautifully Waving Macro Close-Up Shot](https://i0.wp.com/fundamentallycontent.com/wp-content/uploads/2022/08/pakistan-flag-ruffled-beautifully-waving-macro-close-up-shot.png?fit=700%2C600&ssl=1)
Celebrating Pakistan’s Independence!
- 4 min read
Celebrating Pakistan's Independence, the vision, the dream of millions, and a labor of love, struggles, and sacrifices. A peace-loving yet powerful nation that punches well above her weight!
- Author: Tahir Attarwala
- Date: August 13, 2022
![Digital Marketing: The New Wave Comes of Age!](https://i0.wp.com/fundamentallycontent.com/wp-content/uploads/2021/12/20211207-joe-yates-Cc4sToR2Oc0-unsplash-2.jpg?fit=1920%2C1280&ssl=1)
Digital Marketing: The New Wave Comes of Age!
- 3 min read
As the ROI from traditional ATL marketing weans, digital is just warming up. Digital marketing isn't the future anymore, it's already here.
- Author: Tahir Attarwala
- Date: December 7, 2021
![SEO - The Morning After... - The Traffic Jam - A picture of a traffic jam on a busy highway.](https://i0.wp.com/fundamentallycontent.com/wp-content/uploads/2021/08/larry-james-baylas-rEl0oE28zqE-unsplash-2-scaled.jpg?fit=1707%2C2560&ssl=1)
SEO – The Morning After…
- 3 min read
So, you've managed to direct plenty of traffic to your site, but what do you do with it now? Let's take a look!
- Author: Tahir Attarwala
- Date: August 29, 2021
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Directions Misdirected