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Fundamentally Content

Illustration of a portrait of co-founder Tahir Shabbir Attarwala, Director of Misdirection at Fundamentally Content
Director of Misdirection

Tahir Shabbir Attarwala

Using words to make magic with over two decades of marketing and content know-how.

What I do

Hi there! As the Director of Misdirection at Fundamentally Content, I’m the master of misdirection and the king of content and marketing strategy. I love to lead our clients down the garden path with witty and unexpected twists while guiding their brands to success.

Let’s have some fun, create some buzz and tell a great story together!

My Musings

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Directions Misdirected