Advertising started off as a way to inform people about products and their features, a short documentary if you will, about how your offering is so useful for them. It has slowly evolved into a multi-billion dollar industry we see today, with businesses spending millions on individual ads that run on various mediums.
With that much information and data being thrown at the audience every second, it’s very easy for them to suffer an information overload. They will miss out on a lot of content that is really just more of the same. That makes it imperative to use every tool at your disposal to stand out and be more memorable.